Foundation that adapts to you

Foundation that adapts to you

Your perfect shade, every time

Say goodbye to shade-matching stress. Our color-adapting formula blends effortlessly into fair to medium skin tones for a radiant, natural finish that looks like your own skin, only better. In seconds it blurs the look of imperfections, softens fine lines, and calms redness. One shade, endless confidence. Just apply, blend, and watch it transform.

Adapts to your skin tone · Hides imperfections
91%
Said it matched their skin tone perfectly
93%
Saw pores and redness instantly blurred
98%
Loved the weightless, bare-skin feel

*Based on a consumer trial after first use and again 2 weeks after.

Results

ALL TONE FOR ALL

Dermatologist-tested, made for every skin tone.

FINALLY, A SHADE THAT FITS

FINALLY, A SHADE THAT FITS

Even and natural - no orange jawline, no ashy patches.

Too many foundations sit on top of skin, oxidize, or only suit a few tones. So we created a dermatologist-formulated base with self-adjusting pigments that match, blur, and care for skin - in one weightless layer.

Dr. Nina S. Jane

Dermatologist & Skin Specialist

MY SKIN, BUT BETTER

MY SKIN, BUT BETTER

Blurred pores, no-makeup finish. People think I'm wearing nothing.

PHOTOS SPEAK FOR THEMSELVES

PHOTOS SPEAK FOR THEMSELVES

Redness and pores gone in one layer - still looks like natural skin.

Customer Reviews

Overall rating: 4.8 / 5 from 184 reviews.

I sent a message to them about my order and I got a response and my concern was solved very quickly!

All tone Foundation

This foundation is amazing! The results are lovely and the finish is stunning.

All tone Foundation

The foundation quality is excellent. The packaging is beautiful. And ordering online was simple and easy!

All tone Foundation

Can't believe the difference! My skin looks amazing and the glow is beautiful.

All tone Foundation

I tried the best-selling All Tone and it took only a minute to blend in, and my skin does look more even and fresh!

All tone Foundation

The only foundation that hasn't gone orange on me by lunchtime

All tone Foundation

Great job in delivery, shipping does a great job of protecting the packaging. I love their foundation.

All tone Foundation

Good product, but a bit pricey. The coverage and glow are amazing, though.

All tone Foundation

Love that Loveli is vegan and cruelty-free makeup!

All tone Foundation

Love it! My skin looks even and the glow doesn't fade.

All tone Foundation

I've already tried many foundations in the past and this new brand really does what it promises. Nice packaging too!

All tone Foundation

It's gentle enough for everyday use and really makes a difference!

All tone Foundation

Love the brand and the quality of the design and the attention to detail that goes into the making, selling and packaging is brilliant.

All tone Foundation

I love Loveli products. I particularly recommend this All Tone Foundation. It does work and my skin looks even, as long as you give it a second to adapt!

All tone Foundation

Quick ordering process, well-packaged and a product that actually does what it says.

All tone Foundation

Love this foundation! The results are lovely and the finish is stunning.

All tone Foundation

The best beauty gift for my friends! Definitely purchasing again!

All tone Foundation

I just have this foundation and can't wait to try their new upcoming collections!

All tone Foundation

Smoothest finish I've had in years!

All tone Foundation

Amazing! Really evens everything out and it still looks like my own skin

All tone Foundation

Loveli's foundation is so nice on my skin. I got the All Tone and it's so lovely and worth it!

All tone Foundation

Perfect lightweight texture, not too heavy, and it sits well under my usual powder.

All tone Foundation

I love each and every product by Loveli especially the All Tone Foundation. It was done so well with the overall quality. It is only my first purchase but I am sure the rest will be just as wonderful.

All tone Foundation

This foundation is amazing! The results are lovely and the finish is stunning.

All tone Foundation

Can't believe the difference! My skin looks amazing and the glow is beautiful.

All tone Foundation

I'm 60 years old with dry, uneven skin! I gave up on foundation about five years ago because everything I tried crept into my lines by lunchtime and left me looking more tired than when I started. I've tried nearly every foundation out there and usually all I get is a cakey mess. This one is different! I put it on and watch it settle into my tone within a minute. Six hours later, after coffee and an afternoon with the grandchildren, it's still sitting where I put it and hasn't gone into my smile lines. One tip - use less than you think you need. Great product! Great price!

All tone Foundation

The formula isn't heavy at all, it's light and smoothing. Thank you for this foundation Loveli, you're the best!

All tone Foundation

It was my first purchase ever from Loveli and I was very happy with it!

All tone Foundation

WARNING: give it a minute! I'd been reading reviews and watching swatches before I ordered two bottles (already afraid of running out) and of course I'd been warned that it looks too light when it first goes on, but my gosh I did not expect to look like a ghost for the first thirty seconds lol! It does settle down, and then it just looks like me. The photos I've added are straight after blending and two minutes later. I timed it because I AM a huge sceptic...

All tone Foundation

I have ordered from Loveli many times now. The products are delivered on time and are always good as expected.

All tone Foundation

Great coverage, but it takes a minute for the colour to settle. The finish is fantastic.

All tone Foundation

This is now a staple in my makeup bag. The coverage is lovely and the finish is perfect.

All tone Foundation

This foundation is incredible! My skin looks even instantly and the glow is stunning. I love it!

All tone Foundation

I love this product! My skin looks even and dewy from morning to night.

All tone Foundation

Quick and easy! Will buy again for my friends to try too.

All tone Foundation

WHAT SETS LOVELI APART?

WHAT SETS LOVELI APART?

See how we compare to typical formulas:

loveli
Typical brands
Adapts to every skin tone
Blurs pores & evens skin
Dermatologist-developed & sensitive-safe
Clean, vegan & cruelty-free

Free shipping and returns

FAQs

FAQs

You asked, we answered.

How do I use it?

Apply a few drops to clean, moisturized skin and blend with a brush, sponge, or fingertips — from the center of your face outward. Build in thin layers only where you want more coverage.

What coverage does it give?

Light-to-medium, buildable coverage with a natural, skin-like finish. It blurs pores and evens out redness in one weightless layer. Sheer enough to look like your own skin, and buildable wherever you want a little more.

Will it match my skin tone?

Yes - our formula is built on clinically studied active ingredients and is dermatologist-approved for daily use.

Is it safe for sensitive or acne-prone skin?

Absolutely. It's dermatologist-approved, non-comedogenic(won't clog pores), and free from harsh chemicals. Skin-loving, hydrating ingredients mean it actually cares for your skin while you wear it, so it's comfortable even on sensitive or breakout-prone skin.

What if the shade isn't right for me?

You're fully covered by our 30-day money-back guarantee. If All Tone isn't your perfect match, just reach out and we'll make it right, refund included, no questions asked.

Can I wear it over skincare and SPF?

Absolutely. Let your serums, moisturizer, and SPF absorb for a minute first, then apply. All Tone layers smoothly over your routine without pilling or feeling heavy.

Is it good for oily, dry, or combination skin?

Yes. The weightless formula hydrates dry areas without sitting heavy on oily zones, so it wears comfortably and looks fresh across all skin types, all day.