How the Lash serum works

Sweep through lashes

Sweep through lashes

Brush the serum along your Lashes root, up and out.

Let it absorb

Let it absorb

Give the formula time to get absorbed .

See the magic happen

See the magic happen

Reveal longer, denser, healthier-looking lashes.

96%
Saw instantly longer, fuller lashes
92%
Loved the buildable, clump-free volume
89%
Said it didn't smudge or flake
94%
Saw longer, fuller natural lashes
93%
Noticed less lash fallout
98%
Would recommend it to a friend

*Based on a consumer trial after first use and after 4-week treatment period.

Immediate results
After 4 weeks

Loveli for all

Dermatologist Developed, rooted In Hair Science

Actually works

Actually works

Instant volume like my old mascara, but now my real lashes are longer too.

"Most mascaras only cover, and most serums are a separate step. I helped create one formula that gives buildable volume now while a peptide and biotin complex feeds the follicle for longer, fuller lashes over time."

Dr. Nina S. Jane

Dermatologist & Hair Specialist

Two In one

Two In one

I dropped my separate lash serum. This does both and my lashes love it.

The serum speaks for itself

The serum speaks for itself

Full and dark on day one, and noticeably longer by week 4..

WHAT SETS LOVELI APART?

WHAT SETS LOVELI APART?

See how we compare to typical formulas:

loveli
Typical brands
Serum & mascara in one
Longer, denser-looking lashes
Buildable, clump-free volume
Dermatologist-developed
Clean, vegan & cruelty-free

Free shipping and returns

FAQs

FAQs

You asked, we answered.

Is it a serum or a mascara?

Both. It's a2-in-1: a tinted, volumizing formula that works like a mascara for instant length and darkness, plus a peptide and biotin growth treatment that strengthens your natural lashes and helps them grow longer and fuller over time. Wear it daily and grow your lashes while you do.

Will my natural lashes actually get longer?

Yes. Underneath the mascara-style pigment, the growth complex conditions the follicle and supports the natural growth cycle, so most people see longer, fuller natural lashes around the 8 to 16 week mark, on top of the instant volume you get every day.

Does it give instant volume like a normal mascara?

Yes. It coats and darkens lashes on contact for instant length and buildable, clump-free volume. Add coats for more drama or keep it soft and natural.

How do I use it?

Wiggle the wand from the base of your lashes to the tips, just like mascara, coating your upper lashes. Build to your desired look, and wear it daily so the growth actives can work over time.

Does it smudge, flake, or wash off?

It wears like a great mascara: smudge and flake resistant through the day, and it removes easily with your usual cleanser or makeup remover at night.

Can I use it on sparse or short lashes?

Absolutely. The volume gives instant fullness while the growth complex helps revive sparse, short, or over-worked lashes over time.

What if it doesn't work for me?

You're covered by our 30-day money-back guarantee. If you're not happy with your results, reach out and we'll make it right, no questions asked.